Health Communication

Centers for Disease Control and Prevention, Office on Smoking and Health - Media Communications
Centers for Disease Control and Prevention, Office on Smoking and Health (CDC-OSH). This website contains links to media events, counter-marketing, and media resources. Recent Office on Smoking and Health media statements and press releases are also available.

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Deadly in Pink: Big Tobacco Steps Up Its Targeting of Women and Girls
This special report from several major health organizations describes the tobacco industry’s development of cigarette brands and marketing campaigns that target women and girls. This website contains slides shows of products marketed toward women, as well as fact sheets about women, girls and tobacco use.

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Making Health Communication Programs Work: A Planners Guide
National Cancer Institute, first printed 1989. The purpose of this guide is to assist those who plan health communication programs. The planning steps in this book can help make any communication program work, regardless of size, topic, geographic span, intended audience, or budget. Sources of additional information on each subject are included at the end of the chapters. A glossary, a bibliography and other resources can be found in the appendices. Full-length HTML and PDF versions of this publication can be printed from the NCI Website.

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Social Media Toolkit for Health Communicators
Centers for Disease Control and Prevention, Office of the Associate Director of Communication. (2011) This toolkit provides guidance for integrating social media into health communication campaigns, and determining the most effective social media strategy for different health campaigns.

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Last updated 2/18/13